Recent research suggests that users decide to stay or leave your site in 8 seconds or less -- in that short amount of time, headlines are the route to attraction, that further drives traffic to your site. Here are five tips for writing headlines that will draw in user attention.
1. Include your paid keyword in the headline.
Putting the keyword in the headline provides split-second assurance to visitors that they are in the right place. It will make them relax a bit and be more receptive to your message.
2. Don't sound like an ad.
Instead of sounding like an overbearing salesperson, try to sound like a friend delivering valuable information.
3. Highlight benefits rather than features.
Instead of rattling off the cold facts about your product or service, think about what problem your product or service will solve for your user.
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4. Make headlines look easy to read.
Make your headline as simple and direct as possible. Try using shorter words.
5. Don't forget subheads.
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