I am sure you must have heard the term social media marketing or social media optimization on previous occasions too. And also the fact that smo has been creating ripples across the web for many years now. I personally was skeptical about this whole trend up till two years back and was only concerned about getting my blog, Search engine optimized.
Until i saw one of my friend’s blog getting far more views per month and a readership that was far greater than what i had for my blog. I was really surprised at the whole thing, since my friend had just started writing a food blog a few months back, and I had been writing a travel blog for almost a year back then.
And it was only because I had absolutely ignored the social media marketing aspect and had only concentrated on the search engine optimization part all along. But now it is a different story altogether, because now my travel blog has a whole lot of readership and has the loyal following that i had always craved for. Smo services are absolutely necessary in tandem with seo services both have different functionalities altogether.
Let me break it up for you…. Social media marketing helps you by
# By targeting visitors even when they are not searching through search engines
I guess you must have paid attention to the tiny thumbnail like ads, when you use Facebook, YouTube or any other open platform. Yup, that my friend is a direct result of social media marketing, it’s quite obvious that we all know that people do click on them, and land up on the official website or Facebook page of that particular individual or website that is being promoted. And it happens when people are not actively searching through search engines like Google, Yahoo or Bing.
I know that a lot of people who are novices, have this notion that what if the money that they are spending on smo services end up being wasted on displaying ads to individuals who might not actually be interested. Well the answer to that is simple…
# Check your Facebook
You definitely must have seen the ads that show up on your profile for e.g. ‘eminem’ (and you happen to be a fan), ‘Harley Davidson’ (you love cruisers). See the pattern; the only ads that show up on your profile are those in which you are genuinely interested.
See Facebook is an open platform and recently it has become the favorite for companies that deal with smo services. Sure Facebook does not sell your personal information to advertisers but when you sign up for an account and even after that you keep updating your interests from time to time.
And that is how smo works, a social media marketing company is clever enough to make use of every single penny that you spent to target the audience that can benefit your company, based on their interests and demographics. Further a social media marketing company helps you by…
# keeping lines of communication open between your company and your customers
Your customers and website visitors want to speak to you and a Social media marketing company gives them the chance to talk to you by maintaining Facebook pages, twitter accounts and periodic newsletters that they might send to your customers and subscribers.
Basically they make sure that the power of an open platform is used to its optimum efficiency and people can let you know what they like and what they hate. And also the suggestions that might want to give.
Social media optimization gives you an opportunity to talk to your customers/subscribers. And make sure that you appear concerned about the needs and worries of your existing as well as potential customers/subscribers. This way you can build up market reputation faster and more effectively.
Smo services are not a new thing really, and it is as of right now being used by corporates and even political leaders and celebrities are using it. If you have any questions regarding smo or there is any other sort of confusion in your mind, then just leave me a comment and I will get back to you guys.
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